Local SEO
Get found by customers in your area — not just anyone on the internet
Local SEO helps your business appear in Google Maps, the local pack, and location-based search results. If your customers are searching for "[your service] in [your town]", this is how you make sure you show up.
What Is Local SEO?
Local SEO is the difference between the phone ringing and going silent
When someone searches "plumber near me" or "accountant in Leeds", Google shows a local pack — a map with three business listings — at the top of the results. Those three businesses get the lion's share of clicks and calls.
Getting into that pack (and staying there) requires consistent, targeted local SEO work. It's not complicated, but it does need to be done properly and maintained over time.
We handle all of it for you — from your Google Business Profile to location-specific landing pages to local citation building.
Local SEO covers
- Google Business Profile setup and ongoing management
- Local citation building across key directories
- NAP (name, address, phone) consistency audit and cleanup
- Location-specific landing pages for your service areas
- Local schema markup (LocalBusiness, GeoCoordinates)
- Review strategy and response guidance
- Local link building and mentions
- Competitor gap analysis for local terms
Who It's For
Local SEO is essential for any business that serves a defined area
If your customers are local — if geography is relevant to whether they'd choose you — local SEO is not optional. It's the single most direct way to connect your business with people who are actively looking for what you do, right now, in your area.
How We Do It
A structured approach to local visibility
Audit
We review your current Google Business Profile, local citations, website, and competitors. We identify exactly where you're losing visibility and why.
Fix Foundations
We clean up inconsistencies, set up or optimise your Google Business Profile, and build the core citation profile your business needs.
Build & Expand
We create location-specific landing pages, build local content, and expand your local footprint across the directories and platforms Google trusts.
Monitor & Report
Monthly reports show your map pack positions, local keyword rankings, and Google Business Profile performance so you always know where you stand.
Find out how visible your business is locally
Get a free local SEO audit. We'll check your Google Business Profile, local rankings, and citation health — and tell you exactly what needs to change.